The rapid development in ICT has made digital market a better place for business purposes. Due to the development in ICT, the business activities are easily and securely carried out online. All these activities are carried out in a business website. Almost all companies have their own business website in present day. Business website basically consists of information related to concerned business or products and a provision to carry out e-payments. Graphical user interface is given more priority for business websites so that every customer can understand about their business more easily. Moreover, the business website should be made more secure than other websites so that all customers can blindly trust the online services offered by the concerned business offices.
Customers keenly keep interest to look after videos in business websites rather than available product brochures. It’s because video itself explains what the product is. Videos have been a fundamental part of a business website to attract more customers. These days, online videos are quickly becoming one of the most important parts of the marketing mix and have boomed popularity over the past few years for digital marketing by easily grabbing audience attention. The videos uploaded on business website clarifying various products of concerned business companies are changing the business trend. Videos have been proved as an effective marketing tool to boost the sales. Videos are the best way to explain the customers about new products rather than PowerPoint slides and other graphical images. Business companies don’t feel any hesitation to invest for video due to the trend of digital business marketing.
For audience viewing business websites, videos can be the best option to gain information regarding concerned products or items. Business websites commonly use YouTube as a starting point to host and stream online video. Various product demos are uploaded on business websites with interactive description and highlights of the product. The trend of 3D video is widely spread even in business websites. The 3-D videos of different products are uploaded through which customers can gain proper information regarding the product. Moreover, customers don’t need to visit store outlets and observe the products. Digital business market seeks better way to draw audience attention through various video ads posted on different websites. Time gradually changes and no one can run after time. Business websites often include historical facts in present analysis which shall be used for future estimation. Animated videos are used for products demos comparing the old products with new ones.